List Building Made Newbie-friendly

You have heard this statement already a thousand times:

The money is in the list.

Now, to get a list, people will need to subscribe to it, which means you will need a backend that will assign them after them opting in to your list, that will be usually hosted by an autoresponder service.

Take the time to think this process through:

It starts with the opt-in form on your website or blog. Your visitor will have to fill in at least her e-mail address, sometimes her firstname and name, depending on what data you want to collect initially.

Nowadays, people will need an incentive, a free gift, report or even just one special tip packaged into a short report or a video. This means, you will need to get a freebie or create one, get a decent graphic for it, create a download page they see after having signed up and confirmed their subscription - and don't forget to put your paid offer onto that download page as well, since you would like to make some money for your efforts.

Having set up all this, you want to schedule follow up messages in your autoresponder. Keep everything ethical, don't bombard your list members with all kinds of offers, but share tips and experience with them. This will help your online credibility a lot and avoid mass unsubs.

Write grammatically correct and enjoyable e-newsletter or broadcasts, this will show people that you take your business seriously and care.

If you think your writing skills lack in uniqueness or that it is hard to come up with exciting content you can also hire a ghostwriter or outsource this part of your business. However, it is far better to create your own content and your subscribers will see this and appreciate it.

List building and email marketing done right are a highly lucrative part of an online business. A well-cared-for lilst is an extremely worthy business asset as it can generate repeat purchases from loyal and highly targeted customers. This kind of traffic makes you totally independent from search engines, too.